The PR + press agency textschwester is expanding its own Influencer & Opinion Leader Relations unit for luxury and lifestyle brands and welcomes Carlotta Drzisga. Since 1 April, she has been responsible for strategic influencer communication and supports the team in the development of creative campaigns.
With in-depth experience in influencer marketing and digital communication, Carlotta Drzisga brings valuable insights and digital expertise to further expand the collaboration between brands and communities. Kim Lara Linke, Managing Director Lifestyle, textschwester, comments: "With Carlotta, we are gaining a strategically minded and creative driving force who not only impresses with her expertise, but also fits in perfectly with our agency culture - with a keen sense for brands, trends and a passion for digital communication. We are very much looking forward to working with her to further develop our influencer relations unit and create strong, authentic campaigns for our clients."
Carlotta Drzisga's previous positions include well-known companies such as L'ORÉAL, PR agency LOEWS and Hubert Burda Media, where she was involved in the development of influencer cooperations, social media strategies and strategic campaign planning for various industries and brands. Carlotta was able to gain her first insights into the agency during an internship at textschwester - the team is all the more pleased to welcome her back in a permanent role.
‘I'm looking forward to setting new standards in influencer communication with the PR agency textschwester and realising exciting projects with the team and our international and national clients from the luxury, beauty, fashion, automotive, art and travel sectors,’ says Carlotta Drzisga about the new challenge.
